The emblem for the 19th Asian Games Hangzhou 2022 [Photo/Xinhua]

The marketing program for the 19th Asian Games Hangzhou 2022 was officially launched via the internet by the organizers on Dec 26, a substantial step towards the preparation of the Games.

Partners from around the world in areas of information technology and cloud service, financial technology services, communication services, banking service, and air service are called for.

The marketing program is comprised of four major parts, namely sponsorships program, licensing program, marketing operation program and ticketing program.

The online launch ceremony, attended by Sheikh Ahmad al-Fahad al-Sabah, president of the Olympic Council of Asia, Hangzhou's city mayor and over 30 million netizens, outlined the benefits and services of sponsorships. 

The sponsorships program of Hangzhou 2022 is divided into three categories, namely Official Partner, Official Sponsor, and Official Supplier. Each category has a benchmark price. The rights package offered to sponsoring enterprises includes marketing rights, hospitality rights, product rights and the right to supply services. 

The marketing period for the sponsoring enterprises runs from two years to four years.