A fan from Hangzhou-based Wang Fan Industry Co, an export-oriented enterprise and a Chinese time-honored brand [Photo/IC]

A conservative approach and emphasis on innovation have kept many China's long-established brands on solid ground no matter what, at least it is the case for Hangzhou Wang Fan Industry Co and the renowned Xiling Seal Engravers' Society.

Founded in 1875, Wang Fan Industry Co is a time-honored Chinese company dedicated to the traditional handcraft of fan making. Its fan technique is listed as a National Intangible Cultural Heritage. 

Staying true to its core values of making exquisite works since being founded 144 years ago, the company has based its success on a combination of traditional crafts and constant innovation. In 2016, the company was one of the designated gift providers for the G20 Summit Hangzhou and in doing so, showcased to the world the unique charm of Chinese fans.