The 10th anniversary of the Asia Design Management Forum & Art Design Media Festival is celebrated at the West Lake International Expo in Hangzhou on Nov 3. [Photo provided to ezhejiang.gov.cn]

The 10th anniversary of the Asia Design Management Forum & Art Design Media Festival was celebrated as a sideline event of the 24th West Lake International Expo in Hangzhou from Nov 3 to 7.

The Asia Design Management Forum opens in Hangzhou on Nov 3. [Photo provided to ezhejiang.gov.cn]

The anniversary celebrations include 10 sectors including fashion, home design, and outdoor sports.

A visitor plays frisbee at the Art Design Media Festival in Hangzhou. [Photo provided to ezhejiang.gov.cn]

This year's forum attracted over 40 design industry experts to share their insights on integrating innovative designs and new business models.