The lively and adorable digital spokesperson BinKOL makes its debut on Hangzhou's Hubei Pedestrian Street on Nov 30. [Photo/IC]

The lively and adorable digital spokesperson BinKOL made its debut on Hangzhou's Hubei Pedestrian Street on Nov 30.

BinKOL is a novel way to engage consumers, combining the charm of a digital ambassador with the vibrant atmosphere of Hubei Pedestrian Street. The introduction of the digitized spokesperson is part of ongoing efforts to enhance the overall shopping experience and inject a fresh, modern appeal into traditional retail settings.

Alongside this, the Hubei Pedestrian Street introduced a metaverse-based BinGo Online Virtual Block, marking another innovative initiative to transform and upgrade traditional business models through digital virtual technologies.