The 4th Global Cross-Border E-commerce Summit kicks off in Hangzhou, capital of East China's Zhejiang province, on June 27. [Photo/WeChat account: chcecpa]

The 4th Global Cross-Border E-commerce Summit kicked off in Hangzhou, capital of East China's Zhejiang province, on June 27.

Hosted by the China (Hangzhou) Cross-border E-Commerce Pilot Area, the summit gathered luminaries to join in a two-day discussion that delved into cutting-edge technology in digital trade, innovative applications in the digitalization of industries, and shared Hangzhou's experience in cross-border e-commerce.

The cross-border e-commerce business is burgeoning like never before in Hangzhou, serving as a major impetus for the city's fast-growing digital economy.

Hu Wei, vice mayor of Hangzhou talked about the innovative measures introduced to the pilot area. He said Hangzhou will actively expand into the emerging markets represented by countries and regions involved in the Belt and Road Initiative, by taking advantage of its digital trade.

The city's comprehensive pilot area for cross-border e-commerce - set up in 2015 and the first of its kind in China - has blazed new trails in cross-border e-commerce for other cities to follow in its first four years of operation.

"The pilot area has entered into a new stage; we'll strive to optimize and upgrade services, support world electronic trade platforms, or eWTPs and help companies with international businesses, so as to build Hangzhou into a hub of the digital Silk Road," Hu said.