An Armani exhibition is held at Deshou Palace in Shangcheng district, Hangzhou. [Photo/Tide News]

Deshou Palace, which carries the thousand-year-old charm of the Song Dynasty (960-1279), recently welcomed a new guest—luxury brand Armani.

The Deshou Palace represents one of the most iconic royal architectural garden ruins in Hangzhou, Zhejiang province.

Within this historical site, the luxury brand Armani has established an exclusive fragrance experience space, marking the first brand exhibition to be hosted since the opening of Deshou Palace.

The centerpiece of the exhibition is located within the Cifu Palace.

Set against the backdrop of the simple and elegant Song Dynasty aesthetic, the Cifu Palace showcases the brand's four major high-end private collection series. Visitors can appreciate and purchase the entire product range while sampling the fragrances on-site.

Visitors sample an Armani fragrance product at Deshou Palace. [Photo/Tide News]

This year, the Shangcheng district of Hangzhou plans to tap into the cultural significance and commercial value of Deshou Palace, gradually introducing influential and high-energy fashion and cultural events.

The goal is to transform Deshou Palace into a new landmark for fashionable consumption intertwined with the cultural essence of the Song Dynasty.