SHI JIE releases its 2025 spring/summer collection with a runway show in Hangzhou, East China's Zhejiang province, on Sept 12, 2024. [Photo provided to chinadaily.com.cn]

The designer has distinguished himself by embodying the spirit of ink wash painting and calligraphy—the essence of traditional Chinese art—in his brand. He drew inspiration from the cloud, a symbol of free spirit, elegance, and romance in Chinese aesthetics, to create the new series.