A foreign host introduces Chinese carpets during a livestream. [Photo/hangzhou.com.cn]

In Hangzhou's Qiantang district, Homie Technology is redefining cross-border e-commerce by training foreign livestreamers to connect Chinese manufacturers with global buyers, local media outlets reported.

In its shared livestream studios at the Global Cross-Border E-commerce Innovation Service Center, international hosts promote everything from carpets to electric vehicles in real time — often linking directly with overseas factories and customers.

A foreign host introduces Chinese makeup products. [Photo/hangzhou.com.cn]

Founded in 2019, Homie Technology has built a multicultural team of over 20 foreign hosts from Southeast Asia, Europe, and Africa. The company has delivered more than 3,000 livestreams for over 500 clients, including major brands like XPeng Motors. Once selling wigs and gas cylinders, Homie Technology now focuses on high-value exports such as lithium batteries, solar components, and new energy vehicles. Over 70 percent of its livestreams are B2B-focused, with immersive factory tours and production-line demos helping build buyer confidence.

Foreign hosts discuss a livestream session. [Photo/hangzhou.com.cn]

To support such innovation, the service center has formed a full-chain service system, with partners like Google Ads and J&T Express offering digital marketing, smart logistics, and trade compliance solutions. A new cross-border e-commerce service center with customs, immigration, and real-time policy services will open in 2025, positioning Hangzhou as a rising hub for global livestream commerce.

A foreign host introduces Chinese writing brushes. [Photo/hangzhou.com.cn]