China International Cartoon & Animation Festival kicks off its 'next 20 years' in Hangzhou
The main venue of the 21st China International Cartoon & Animation Festival near Baima Lake in Hangzhou. [Photo/hangzhou.com.cn]
The 21st China International Cartoon & Animation Festival opened on May 29 in Hangzhou, launching a five-day celebration of creativity, technology, and cultural exchange.
This year's edition highlights the fusion of animation and technology. The popular game Black Myth: Wukong has taken center stage, with lifelike displays, themed cosplays, and immersive interactions drawing large crowds. Cutting-edge exhibits feature AI-generated animation, VR, exoskeleton robots, and more from top Chinese tech and animation firms.
The Destined One, the main character of the hit game Black Myth: Wukong. [Photo/hangzhou.com.cn]
With over 2,000 IPs and products from nearly 350 companies worldwide, the festival explores the growing "first-release economy". Notable debuts include Youku's new IP Dream in the Mist, AR headsets, and exclusive limited-edition figures.
The festival also integrates tourism, launching city-wide themed activities and exhibitions. From interactive shopping district carnivals to rural animation festivals, "anime + tourism" has become a promising new model for culture-related consumption.
The event promotes fun for all age groups. From the 81-year-old "Hanfu Granny" to young cosplayers, visitors of every generation find inspiration through Chinese animation and tradition. Additional highlights include national defense-themed exhibits, anti-corruption anime, and special Children's Day programs.
The festival runs through June 2 at Baima Lake, inviting fans of all ages to experience the evolving power of Chinese animation.