The second season of the China Short Video Conference -- a major cross-media event hosted by China Media Group -- is underway in Hangzhou in Zhejiang province. Under the theme Short Videos Link Thousands of Industries, Season 2 brings together 32 groups of popular producers with the aim of exploring new paths for short videos to drive economic growth. This year's competition introduces a new feature: China Short Video Night, with experts and industry representatives participating in the evaluation process. Creators will undergo multiple competitive stages including creative showcases and Hangzhou-themed assignments, ultimately competing for the top honor.

ZUO XING, General Director, Season 2, China Short Video Conference "In the first season, we gathered countless outstanding creators from across the country, aiming to explore the boundaries between short videos and their respective sectors, and to share practical experiences. For season two, we are focusing more on creators' entrepreneurial stories, their explorations as they manage their projects, and the challenges they face."

XU HUSHENG Guest, Season 2, China Short Video Conference "Short videos are now deeply intertwined with various industries. Creators are bringing their past industry experience into the entire value chain through short videos, even building personal IP along the way. This model is vastly different from traditional content creation and production methods. Quality content remains the foundation. Even if you integrate with a specific industry, there will always be many competitors. The key question is, who can stand out and who can adapt to the changing trends. At the core, it's still about the content."