In the run-up to its opening, a poster plugs the expo. [Photo/WeChat account: hangzhoushangwu]

The 2025 Global Cross-Border E-Commerce Trade Expo will be held from July 10 to 12 at the Hangzhou Grand Convention and Exhibition Center, marking the 10th anniversary of the China (Hangzhou) Cross-Border E-Commerce Pilot Zone.

The event will focus on livestreaming sessions, brand expansions, and emerging markets. Covering 70,000 square meters, it is expected to attract over 100,000 attendees and feature 35 major platforms, 150 service providers, 1,000 factories and 100 recruiting companies.

Eight themed zones offer end-to-end solutions, from one-stop global store launches and product showcases to cross-border payments, AI tools, IP protection and talent recruitment.

A series of forums and matchmaking sessions will highlight best practice and explore new market frontiers.

The expo is said to reaffirm Hangzhou's leadership in global digital trade and provides a key platform for Chinese businesses to go global.

A previous session of the expo attracts crowds of visitors. [Photo/WeChat account: hangzhoushangwu]