Representatives from over 20 time-honored brands and tech firms discuss how AI and digital platforms can empower brand transformations at the recent planning meeting. [Photo/WeChat account: laozihaozhijia]

The 4th Global Digital Trade Expo, which will be held from Sept 25 to 29 in Hangzhou, capital of East China's Zhejiang Province, will expand its Digital China Chic section to 500 square meters, more than doubling its previous size, local media outlets reported.

The area will feature traditional Chinese brands being revitalized through digital tools — with zones for product displays, live performances, livestreaming and digital cultural creations.

At a recent planning meeting held several days ago, over 20 time-honored brands and tech firms like NetEase and Yawant Technology discussed how AI and digital platforms could empower brand transformations.

Many old brands talked about challenges such as limited digital experience and their small scale, calling for broader support.

The event's organizers said Hangzhou's digital strength will help these brands innovate, grow and go global. A special digital promotion event for time-honored brands will debut at the expo this year to boost exposure and sales opportunities.

Cultural products from Hangzhou go on display at an exhibition. [Photo/WeChat account: laozihaozhijia]