An aerial view of Yishang Town in Hangzhou's Linping district. [Photo provided to Tide News]

Linping district in Hangzhou, Zhejiang province, plans to develop an International Beauty and Fashion Hub, bringing together the cosmetics and apparel industries to create new growth opportunities.

The initiative was announced on Nov 8 during the opening ceremony of the 2026 Boundless Fashion Week and a conference on cultural tourism and the fashion industry.

Linping's Yishang Town, already home to more than 6,300 companies and 3,000 original designers, has built a supply chain covering fashion design, materials procurement, and manufacturing. The new hub aims to extend its industrial strengths into cosmetics, combining design, branding, marketing, and e-commerce resources.

Its core development project, Moshang Park, represents a planned investment of more than 5 billion yuan ($749.12 million). Its first phase, scheduled to open by the end of 2027, covers about 200,000 square meters across 21 buildings, with 17 multi-story buildings having completed structural work. More than 10 companies, including Proya Cosmetics, have expressed interest in moving in.

The hub is planned as an integrated platform for corporate headquarters, brand incubation, technological innovation, and market development. Proya Cosmetics Chairman Hou Juncheng said industry clustering could help domestic beauty brands strengthen product innovation, enhance their brand value, and expand internationally.

The project seeks to build a collaborative ecosystem linking beauty and fashion businesses, rather than simply creating another commercial complex.