Bibo, a small emotional companion robot developed by Leimeng Technology. [Photo/The 20th Hangzhou Cultural and Creative Industry Expo]

AI is reshaping how cultural products are created, delivered, and commercialized in Hangzhou, Zhejiang province, as demonstrated at the 20th Hangzhou Cultural and Creative Industries Expo, which concluded on Nov 9.

AI tools are lowering production costs and expanding creative opportunities. The AI-generated short drama Chi Xie Ru Song (Armed and Ready in the Song Dynasty), adapted from an online novel and produced by a five-member team, reportedly attracted more than 12 billion views. Hangzhou Small Design Technology said its AI platform reduced the number of production stages for digital comics from 11 to five, cutting costs by 62 percent.

AI is also creating more interactive consumer experiences. At the expo, Hangzhou Leimeng Technology showcased bibo, a small emotional companion robot that responds to touch, movement, and sound. Meanwhile, AI-powered non-player characters in NetEase's game Where Winds Meet offer players more ways to interact with the game, while AI interactive dramas let viewers influence storylines and endings.

The technology is also lowering barriers to entrepreneurship. The expo's first OPC (one-person company) Cultural and Creative Manufacturing Zone featured 14 companies using AI tools to develop cultural products with smaller teams and fewer resources.

With its cultural resources and strong digital economy, Hangzhou aims to turn AI innovation into sustainable industrial growth.