The 2026 Zhejiang Agricultural Fair opened on Nov 13 at Hangzhou International Expo Center, bringing together more than 1,100 companies and showcasing over 15,000 products.

The event has invited more than 2,000 buyers and scheduled 44 promotional sessions and over 100 product tasting stations, giving visitors the chance to explore and sample local agricultural specialties.

A new "Zhejiang Harvest and Common Prosperity Market" has also been introduced this year. Organizers are providing 3.5 million yuan ($524,749.6) in consumer subsidies to encourage purchases.

The 23rd China International Agricultural Trade Fair is being held alongside the 2026 Cross-Strait Modern Agriculture Expo and Cross-Strait Flower Expo, creating a broader platform for agricultural trade and industry exchanges.