IKEA is a world-leading furniture and household supplies retailer from Sweden, with more than 160,000 employees around the world. It was established by Ingvar Kamprad in 1943 and officially entered the Chinese market in 1998 with its first store in Shanghai. Afterwards, a total of 24 stores opened in large and medium cities such as Beijing, Chengdu, Guangzhou, Shenzhen, Dalian, Nanjing, Shenyang, Tianjin, Ningbo, Wuxi, Chongqing, Wuhan, Hangzhou and Xi’an.

The IKEA Hangzhou Store has 60 brand-new exhibition rooms showcasing over 8,000 household products. The customer dining hall, where customers can sample Swedish dishes, has 770 seats and is a good place for family shopping and relaxation. IKEA Hangzhou has 1,000 convenient parking slots.