To further increase the international profile of CICAF, this year's event selected 100 overseas publicity ambassadors to promote CICAF via social media and other activities.

Held in Hangzhou every spring since 2005, the annual event has become an invaluable trademark of Hangzhou and Zhejiang province as a whole.  

It is the only State-level professional cartoon and animation festival in China, and is currently the largest, most popular and most influential professional cartoon and animation festival in China. 

Last year, it attracted a total of 2,641 companies and 5,760 exhibitors from home and abroad and saw the signing of more than 1,000 international cooperation agreements worth 13.83 billion yuan ($2.18 billion) over the six-day period.

Cartoon models are staged at the news conference of the 15th China International Cartoon & Animation Festival in Hangzhou, Zhejiang province on March 30. [Photo/IC]

An animation flash mob event honoring the 70th anniversary of the founding of People's Republic of China is held in Hangzhou, Zhejiang province on March 30. [Photo/IC]