A poster for the Hong Kong Pavilion at the19th Hangzhou Cultural & Creative Industry Expo. [Photo/WeChat account: goccie]

From Oct 17 to 20, the 19th Hangzhou Cultural & Creative Industry Expo will once again light up the White Horse Lake International Convention and Exhibition Center — and this year, the Hong Kong Pavilion is set to steal the spotlight.

Under the theme Hong Kong Is So Chic, the pavilion brings together Hong Kong's creative icons — from trendsetting toy designers Labubu, Pucky, and Molly, to classic brands like Chow Tai Fook, Camel, and Red A. Visitors can explore over 400 exhibits across comics, films, fashion, jewelry, and design — with one-third of them making their debut.

Special programs include livehouse performances, talks with film directors, comic signings, and interactive experiences where visitors can collect stamps and win Hong Kong-themed gifts.

Blending craftsmanship, innovation, and urban flair, the Hong Kong Pavilion offers an immersive cultural journey — a must-visit highlight of this year's Hangzhou cultural expo.

Some Hong Kong-themed gifts. [Photo/WeChat account: goccie]