The 2025 China Matcha Conference kicks off today in Yuhang district, Hangzhou, Zhejiang province, with global experts gathering to discuss the high-quality, innovative development of China's booming matcha industry.

Yuhang is not only a leading matcha-producing region but also boasts a robust industry chain, producing nearly 3,500 metric tons of matcha valued at over 500 million yuan ($70.72 million).