"Why don't you find storybook CEOs from Zhejiang? Because our luxury car is either on its way to a delivery run, or already loading up," said someone, describing businessmen from Zhejiang.

At Dragon City, the largest Chinese shopping center in Johannesburg, South Africa, ZICC reporters joined Zhejiang entrepreneurs for a market walk. From starting as employees to business owners, they have embedded the Zhejiang entrepreneurship deep into the development of the "Rainbow Nation".