Pop Mart just opened its largest store in China, right in the heart of Hangzhou.

Located at Hubin Intime in77, the three-story flagship brings popular IPs like THE MONSTERS and CRYBABY into a distinctly Hangzhou setting, with West Lake, lotus leaves and Jiangnan-style scenes woven into the design.

A giant character from Twinkle Twinkle on the rooftop has already turned the store into a new photo spot, drawing crowds from the very first day.