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Young professionals find their calling in China's countryside

People's Daily Online| Updated: May 11, 2026 L M S

Huyou is Changshan's signature agricultural product, known for its crisp flesh and juicy flavor that appeals to consumers of all ages.

In June 2021, under Jiang's initiative, the village collective transferred the management rights of over 7,000 huyou trees for an annual fee of 430,000 yuan, forming a 317-mu orchard.

Managed collectively by the village, the orchard helped connect farming households with businesses and markets, greatly improving production and management efficiency.

After several years of effort, Jiang said, the quality of the village's huyou has improved significantly. The purchase price for the fruit grown by individual farmers has risen from 0.2 yuan per kilogram to 2.4 yuan per kilogram, while total income for local growers has increased from 1 million yuan to 5 million yuan.

In Qingtan village of Ninghai county, Ningbo, a once-quiet mountain village is undergoing a remarkable transformation.

At the heart of the village, the Jinshi Cultural Park, covering more than 6,000 square meters, now buzzes with activity as study tour groups stream through its grounds. In ancient China, the jinshi was the highest title awarded in the imperial examination system.

In just over a year, the village has become one of Ningbo's rising rural tourism destinations. Behind the transformation is Zhang Zhiming, who manages the cultural park.

Zhang, formerly a finance professional, first visited Qingtan village in 2023. She was immediately drawn to the lush Jiufeng Mountain, a crystal-clear creek, a stone pagoda, and the village's simple, welcoming atmosphere. She soon decided to settle in Qingtan and pursue a career in rural operations.

Zhang developed a comprehensive plan to integrate the village's cultural heritage with modern management approaches, using a model that activates idle resources and leverages cultural strengths to drive all-round rural revitalization.

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