Since signing an operation agreement with Qingtan village in 2023, Zhang has delivered strong results. The village has hosted 350 study tour activities, welcomed 35,000 tourists and recorded tourism revenue of over 2 million yuan. More importantly, the projects have created stable jobs for 14 villagers and generated 200,000 yuan in additional income for residents.

In Lianfeng village, Fengqiao town of Nanhu district, Jiaxing, lush greenery now stretches across the springtime countryside. Inside a music art space, Jin Wenkai leads villagers in energetic African drum performances.

A Jiaxing native and graduate of the Shanghai Conservatory of Music, Jin has worn many hats over the years. In early 2022, a chance visit brought him to Lianfeng village. Captivated by its beautiful scenery, he decided to open a music-themed teahouse there.

Jin later launched a music art village project, blending music with farmhouse dining, boutique B&Bs and leisure tourism. Through weekly free training sessions, he teaches villagers instruments such as African drums, using music to draw visitors and boost the local economy.

Music has not only made villagers' lives more vibrant, but also helped them earn more. During the 2025 Spring Festival holiday, a music party attracted more than 11,000 tourist visits and generated over 1 million yuan in tourism revenue.