An international buyer visits a booth at a previous edition of the expo. [Photo/Tide News]

The 2026 Global Cross-Border E-Commerce Trade Expo will be held from July 9 to 11 at Hangzhou Grand Convention and Exhibition Center, bringing together global platforms, service providers, manufacturers and buyers to explore the future of cross-border trade.

The expo will feature a 70,000-square-meter exhibition area, with more than 40 major global e-commerce platforms, over 300 service providers, and more than 1,500 source factories from industrial clusters across China.

It will showcase the full cross-border e-commerce ecosystem, covering product sourcing, logistics, marketing, supply chains, talent and international procurement. More than 100 international buyers and leading sellers will participate in matchmaking sessions, while a dedicated talent zone will connect companies with professionals and provide training, certification and employment opportunities.

A highlight of this year's expo is the newly launched "AI + Cross-Border E-Commerce" zone, featuring over 100 AI service providers and solutions for product selection, content creation, multilingual translation, smart marketing and digital supply chains. Visitors will experience how AI is reshaping global business operations and helping companies expand overseas markets.

As a pioneer of China's cross-border e-commerce development, Hangzhou continues to build a global trade ecosystem that connects Chinese industries with worldwide markets.

A previous edition of the expo. [Photo/Tide News]